You may have seen articles recently about the Australian proposal to create a code requiring Facebook and Google to bargain with the news media to pay for links to news articles.
The code will require parties (tech giants on one side, and the media on the other) to undertake commercial negotiations about how much should be paid to the media for these links. In the event they’re unable to agree then the code will punt it to an independent arbiter who will choose between two final offers from each side. The code will also require Facebook and Google to give 14 days advance notice of deliberate algorithm changes that impact news media businesses.
In the last few weeks you may have seen that Google is threatening to pull out of Australia if the code goes ahead. Facebook is also strongly against the code.
While I think the tech giants have too much market power, and the news media is a vital public service, I think the Australian proposal is fundamentally flawed. Continue reading “Why I don’t think making online giants pay for links is the best way to save the media”